Art & Photo Direction / Graphic Design
Tecovas designed and produced its first ever women’s apparel collection – denim, shirting, outerwear. I produced the art direction behind the campaign photoshoots and designed all marketing collateral.
Art Direction / Graphic Design / Illustration
Create a program that feels as “sublime” as the architecture Don B. McDonald Architects produce. I directed and designed all creative assets for the brand identity. Brand Director: Mia Carameros, Copywriter: Scott Redepenning, Creative Director & Art Director: Danielle Russell)
Creative direction / Graphic Design
Marketing Director: Jessica Baker
Tecovas launched their first lineup of boots that were designed by women, for women. It was a great opportunity to speak to women empowerment and design features that elevate the brand. Tecovas partnered with two musicians to capture their boots in the wild, Whitney Rose and Grace Askew. This storytelling was sprinkled across the brand, from the launch to the blog and social. It was a truly engaging facet to the campaign. I art directed the three photoshoots, overall look and feel, and designed all digital assets.
Art Direction / Graphic Design
Kendra Scott produces catalogs or style guides to inspire and educate customers in-store, at events, and through wholesale partners. Here is where art direction takes form for seasonal campaigns. I have included select spreads from a few of my favorites!
Creative Direction / Graphic Design
Marketing Director: Jessica Baker
Art Direction
Photography is one of our top assets at Kendra Scott. Our customer depends on photography to make decisions on styling, quality, color and even experiences. Here are a few of my favorite photographs I art directed. (Photography Manager: Jordan Petsy, Photographers: Rebecca Black, Jordan Petsy, Junichi Ito, Jan Makowski)
Creative Direction / Graphic Design
Charlie R. is a full-service architecture firm with NCARB certification and licenses in Missouri, Kansas and Texas. The firm’s focus is on projects where creative value and thoughtful solutions are essential. Very artful. We created a brand identity that felt natural to his product and himself.
Art Direction / Graphic Design
Brodsky Properties is real estate practice based in Austin, Texas. I worked with Glass Staircase to develop a unique and impactful logo system that reflects the essence of Brodsky Properties. The Brodsky team opens doors to many opportunities for their clients, providing not only a home, but investments and wealth building opportunities. This chosen concept is a bold approach – and highlights just that.
Art Direction / Graphic Design
Kendra Scott loves a good mural! We worked with the wildly talented team at Colossal Media. Each mural elevated brand awareness around NYC during our store’s first winter in SoHo. I concepted and designed each mural, while working with Colossal Media to ensure designs were executed flawlessly. I loved art directing the photo for the Valentine’s Day mural!
Art Direction / Graphic Design / Illustration
Seasonal art direction is informed by the jewelry, campaign photoshoot, and Kendra’s overall brand vision. Art direction is produced for the creative services team and extended over retail, web, social and wholesale. This alignment provides a consistent experience for the customer, no matter how they interact with the brand. Spring ‘18 was strong on so many levels. It felt artful and elevated. I get the most joy out of witnessing how our wildly talented graphic designers extend the art direction in their own way, for each channel.
Creative Direction / Graphic Design
Parklyn Interiors is an interior design firm based out of St. Louis, MO. The owner, Danielle, wanted a brand identity that could stand the test of time as her business grew. It is important that her logo be clear, elevated and timeless. We produced a color scheme that would allow flexibility through seasons. And, I helped to design templates she could use on her social. More to come on this!
Kendra Scott had major goals headed into holiday 2019. The creative team produced a direct mail gift guide, 3D flagship mural, swag through Lifeguard Press, greeting cards, a NEW “Grab & Gift” shopping experience and so much more. The art direction focused on holiday spirit through the eyes of Kendra Scott – Cheer, light, wonder and of course yellow. I kept it as bright as possible, and our customer responded as well as we could have hoped for. We hit new records and had a very successful holiday.
Art Direction
Kendra Scott opened their flagship store fall 2018. The mural feature has been very popular with customers. We update the mural biannually, so there’s opportunity to have fun and create interactive designs that pull the customer in for an “instagramable moment”.
Art Direction
Literati offers book box subscriptions for kiddos. This summer, we produced photography that tapped into a back to school theme and could be utilized across the digital experience. I love how colorful and playful it turned out!
